Most of us grew up with songs and stories of idyllic farms where all the animals lived happy lives together. It's no wonder most people just assume that the pig on their plate or the chicken who laid the egg they're scrambling lived a happy life and was cared for before she died. But as you know, that's not how the story goes... and Animals Australia's new radio ad campaign is out to burst that bubble. So have a listen here.
We couldn't have been more thrilled with the impact of our recent TV ad campaign - Woolworths reported that sales of pig products dropped following the campaign. Finally people are realising that mother pigs in factory farms aren't 'cared for' - they're locked in barren crates where they can't turn around for months at a stretch. You could even call them battery pigs :-(
Please share this new ad campaign with all your friends. For the animals!