I'm seriously happy about the new Earth Choice ad that's currently airing on prime time telly. It seems to be the first ad that brings to light the plight of our marine animals. It scares me that the world has largely forgotten them.
I wanted to cry when the stingray was being used as a cleaning rag and the octopus as a mop. I'm a diver and I've had interactions underwater with octopuses that lasted for minutes. These highly intelligent creatures can communicate by changing their colours, the tentacles can express emotions such as anger and affection. They express curiosity through touch and they will look you in the eye to check you out. I've even seen them open jars to get something inside.
And it's not just our ocean life that gets poisoned by many of our household products. Supermarket shelves are lined with products from companies like Procter & Gamble, Colgate/Pamolive, Johnson & Johnson, and Glade who still test on animals! As if it weren't bad enough that we're flushing chemical cocktails into the oceans, first they're dripping them into the eyes of rabbits, feeding them to mice and giving dogs chemical burns just to find out how toxic they really are!
Fortunately, Earth Choice is just one of many great brands that are looking out for animals. There are plenty of others that you can find in pretty much any supermarket, for example: Blast, Planet Ark, and Seventh Generation.
Every time we go to the supermarket we can make a powerful choice not to support animal cruelty. And let's face it, the animals need us (octopuses and bunnies alike). There's just no need for us to torture animals in labs or destroy our oceans just to wash the dishes! So take the pledge to say 'No!' to animal tests and make sure to support brands that look out for our oceans.
What did you think of the ad??