A couple of weeks ago, I was chuffed to see the panel on The Gruen Transfer discussing Animals Australia and RSPCA Australia's very own Ban Live Export television ad!
Not only that but they discussed quite a few ads from different groups on really important topics like fur, battery hens, going veg and an ultra clever ad on the destruction caused by unsustainable palm oil. Check out the discussion - it gets pretty heavy!
I'd love to hear your thoughts on all the ads. Which was your fave? What tactics do you think work better than others and why? Do you have any great ideas for tv commercials that raise awareness for animals?
Oh, and check out Animals Australia and RSPCA Australia's latest joint ad to ban live export here!
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alike ABC Four corners video produced by Sarah Ferguson
and Lyn White
The caged egg ad is brillient
The PETA ad is stupid, degrading and weird - please AA never make ads like this, PETA look like idiots with ads like this make people think they are a joke.
I love how Wil Anderson is vegetarian.
HAM SANDWICH ....the cruel reality.
Please, choose less harm .... GO VEG.
"Served with CRUELTY plus your choice of SALMONELLA, E-COLI or CAMPYBOLACTER"
Nowadays, the world know who they are. Attention seekers willing to put down most animals they rescue to save some bucks. Willing to promote to young, passionate people that emotive manipulation is better than providing evidence and reason to inform people of suffering. Sexism. Etc.
The world wants to go LALALA when an animal rights activist approaches because they make an assumption that we're all from PETA. So PETA has succeeded in its global branding, just to cripple the cause in numerous ways.
I've been quite happy with the approach of campaigns by RSPCA and AA. Please keep it up. We need organisations like you representing the cause and hopefully taking dominance.
They must truly think we are totally stupid. Makes me so mad.....
The woolies ads are an insult to any intelligent being also.