A couple of weeks ago, I was chuffed to see the panel on The Gruen Transfer discussing Animals Australia and RSPCA Australia's very own Ban Live Export television ad!
Not only that but they discussed quite a few ads from different groups on really important topics like fur, battery hens, going veg and an ultra clever ad on the destruction caused by unsustainable palm oil. Check out the discussion - it gets pretty heavy!
I'd love to hear your thoughts on all the ads. Which was your fave? What tactics do you think work better than others and why? Do you have any great ideas for tv commercials that raise awareness for animals?
Oh, and check out Animals Australia and RSPCA Australia's latest joint ad to ban live export here!