Sportswear giant Puma have scored some big points on the 'animal friendly' score board with news that it's considering giving leather the boot!
In an interview on the weekend, Puma's chairman, Jochen Zeitz said that given the environmental damage caused by raising cattle, "I think eventually we'll have to look at alternative materials, there's no question about it. We should eat less meat, all of us, and we should use less leather, I mean that's reality."
This move would save millions of animals from being abused and killed in the leather industry, not to mention cutting down on greenhouse gases and the toxic chemicals used to preserve dead cow's skin. Hopefully the other big shoe companies will come to the party soon too!
Luckily, Puma isn't the only one in the sporting world that is kicking out cruelty. From sports companies to sports teams ... Last year, the English football team, Forest Green Rovers lived up to the 'green' in their name and went vegetarian! The club announced that "on nutritional advice, it was decided to no longer feed our team red meat for health and performance reasons". But they didn't stop there: "If red meat was not good enough to feed our players, then it wasn't good enough for our staff, fans and visitors too". And so meat pies and hot-dogs were shown the red card, substituted by mushroom pies, polenta chips and felafel wraps.
I don't know if the new menu at the club can take all the credit, but the Rovers improved from 20th in 2011 to finish 10th in the 2012 season (after meat had been cut)! Even if the new menu can't take credit for all the points on the pitch, the players and fans can take heart in knowing that vegetarians are less likely to be obese or have high levels of artery clogging cholesterol, and enjoy a range of other health benefits - simply by choosing not to eat animals.
Ever go to the footy? What do you think of the food on offer at the games? (Apart from the fact that it's overpriced, I mean). What do you think they should be serving?
ps. When you've got a sec, please send Puma a supportive message to let them know that you think getting rid of leather would be a slam dunk for animals and the environment: firstname.lastname@example.org