Fur cruelty 'exposed'.

Here's a fun campaign against fur that's sure to raise a few eyebrows. WARNING: it is a little risque, but it's WAY less shocking than the day-to-day cruelty of the fur industry.

International animal protection organisation Four Paws wants you to join their naked parade against fur. BUT WAIT!! Before you start freaking everyone out by taking your clothes off in the school library (again) - the parade is only for little naked avatars that you create at their website. Click the little dude to the left to create your own "Naketar" and join the parade against fashion companies which for some reason are still using fur.

So now the naked part is out of the way - here's Four Fur Facts for you to keep in mind.

1. It's not just exotic animals like lynxes and seal cubs that meet a horrible end before becoming a gross piece of clothing. Every year in China alone over 2 million dogs and cats are killed for their fur. Some still have collars on, which means that they were probably someone's best friend at one point.

2. Across Europe millions of fur-bearing animals are kept in shocking conditions on "fur farms". If you're very brave, you can see what their lives are like for yourself with this footage from Finland.

3. In 2012, Australia became the first country in the world where all major department stores have refused to sell fur! David Jones, Myer, Target, Big W and Kmart have all pledged to be fur-free as of immediately. (That's awesome guys - leather next, hey?)

4. You can join the big stores in going fur-free by taking the pledge to wear your own skin. It's hard to imagine the awful life of an animal in a fur-farm, but it's easy to help them - simply refuse to wear fur, and encourage your friends and family to join you.

What do you think when you see someone wearing fur? And what are your thoughts on faux fur?

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