As the fast food industry's biggest egg user, this is GREAT news for hens. And a big win for people power! Here's how you did it ...
Here's how you beat Macca's:
After years of talks with McDonald's getting nowhere, Animals Australia recruited the help of the public (that's you) to help speak up for hens. This is what happened:
For 87 DAYS STRAIGHT, the most common theme on the McDonald's Facebook wall has been concern for hens and encouragement for the fast food giant to free them from cages.
SECRET WEAPON (ie. cute kids)
Then we told a bunch of kids that McDonald's were using cage eggs and what happened next melted hearts.
This very adorable and very srs video was reported in national media and quickly went viral. So many of our supporters were touched by the messages from these kids that they chipped in to get it on national TV for 2 whole weeks! :)
As plans to deploy our not so secret weapon on to the telly drew closer, Channel TEN's The Project aired a story about consumers moving away from cage eggs, and the growing pressure on McDonald's to do the same ...
That night, McDonald's announced that it would begin the process of phasing out cage eggs!
BREAKING NEWS: Subway says 'no' to cage eggs too! (17th September) And the good news just keeps rolling in... After a flood of messages to Subway on social media, they have announced that they are phasing out cage eggs too!
McDonald's commitment (and now Subway's too!) shows without a doubt the impact that people can have when they speak up for animals. This news will make a HUGE difference for hens but there is still lots to be done to free all animals from cruelty! Here's four things you can do today to bring us closer to a world without animal cruelty:
- Tell Hungry Jack's to follow McDonald's lead and ditch cage eggs!
- Macca's will take years to complete its phase out but you don't have to wait a second! Say you'll never buy cage eggs starting today.
- Get in the know: Find out how eating less eggs, or going egg-free, can help save chickens.
- Join our Action Team (if you haven't already) so that you can be a part of the people power that wins the next kick-ass campaign for animals.