Want to be let in on a secret? Here's one the dairy industry would rather you didn't know...

Pretty bad, right? Can you believe the dairy industry is now quietly trying to make it perfectly legal to deny a bobby calf any feed for 30 hours before he is killed – even criminals on death row get a last meal!

Outraged? Good! If you want to stop this awful cruelty, then the most important choice you can make is to go dairy-free! It's simple, healthy and as an added bonus, good for the planet! To make things even easier, we've already prepared a dairy-free shopping list for you!

And now it's time to make your voice heard!

• Click here to tell the dairy industry how much you think their treatment of bobby calves sucks.
• Then click here to share this video on Facebook and let all your friends in on dairy's dark secret.
• Then go here to find out how you could win some delicious dairy free chocolates!

And keep an eye out in major papers this week for something else we've got cooking up for this campaign ;)

Personally, I can honestly say that since dropping dairy, I've never gone without. I mean - have you tried a Tofutti Cutie? Heaven! I still drink 'milk', eat 'cheese', chocolate, yoghurt and ice cream but I leave the cows out of it.

Tell me... what's your favourite dairy-free treat?