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Call me un-Australian, but ...
Posted By Jane

Call me un-Australian, but ...

Posted 24 January 2011   by         Permalink | 17 Comments

Tags: Australia, sheep, extinction, environment, MLA

Is a certain television commercial featuring a certain football-has-been telling you how un-Australian you are for not eating lamb on Australia Day driving you crazy? Me too!

A few things to remember:

1. Sheep aren't even originally from Australia.

2. Masses of native vegetation have been cleared to graze sheep, irreversibly changing the Australian landscape.

3. Countless native Australian animals are extinct or endangered because of habitat loss through land clearing (livestock production being one of the main causes of this land clearing). In fact Australasia leads the entire world in species extinction :(

4. Sheep produce methane, a greenhouse gas 21 times more potent than carbon dioxide, which is affecting the whole planet (which btw includes Australia).

5. Sheep have wonderful personalities and are just as smart and deserving as the beloved dogs and cats in the homes of countless Australians.

And finally, this:

Would anyone seriously want that adorably cute and bouncy critter to have to die for their dinner?

These undisputed facts only point to one conclusion - Sam's got it backwards: it's eating lamb that is un-Australian!

Take that Kekovich!

I wanna know how you'll be spending Australia Day? Leave a comment!

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Spot the Difference!

Spot the Difference!

Posted 30 July 2009   by Jesse         Permalink | 9 Comments

Tags: spot the difference, environment, extinction, global warming, deforestaition, advertising, MLA, effluent

It's time to whip out your Australian flag and chant 'Aussie Aussie Aussie!', cause we're number one! Actually... you might want to just sit on that flag when you hear this...

"Our region has the notorious distinction of having possibly the worst extinction record on earth," said Richard Kingsford, one of the authors of a new study on extinction. The study highlighted the fact that the earth is currently expreriencing its 6th greatest extinction, and guess what... Australia and the Pacific top the list of culprits.

According to the report, land clearing and overlogging are amonst the biggest threats to Aussie plants and animals. So who's cutting down all our trees? According to the UN the livestock industry is the number 1 cause of deforestation worldwide. When you connect the dots it's just obvious: eat less meat - save more planet!

And so on that note, it's time for another installment of "Spot the Difference"!

Meat and Livestock Australia have launched a new green-washing campaign to 'keep it real' and highlight the environmental contributions made by livestock producers. This campaign hopes to counter all these concerns about about deforestation, methane emissions (the livestock industry also produce 18% of all greenhouse gas emissions), and all that crap (Literally! - livestock produce 130 times the waste of the entire human population.).

The first image below is the ... ahem ... crap that MLA are trying to feed us. The second is the crap that they're polluting our land with.


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Choking on a Red Meat Message
Posted By Ward

Choking on a Red Meat Message

Posted 10 July 2009   by         Permalink | 16 Comments

Tags: advertising, Sam Neill, MLA, meat, veg, health, lord of the fries

Well I think I speak for everybody when I say that I'm pretty peeved off with all the deceptive advertising that goes in to promoting animal products, although Meat and Livestock Australia take the crown for their new dodgy ad with Sam Neill.

In the new ad Sam explains to his orang-utan friend Dennis the supposed importance of eating red meat to make your brain evolve. I highly doubt that Einstein, Da Vinci or Pythagoras all vegetarians would agree with Sam on this one. In fact about the most intelligent thing Sam does in the whole ad is dance like a fool.

To me, it really is showing a sign of the times that selling meat is getting tougher and tougher as people learn about the cruelty, the environmental devastation, and the health impacts of consuming it. So no wonder they stoop to new lows with every new ad they come out with.

Yesterday, Jill Singer of the Herald Sun bit back at MLA's shoddy advertising with her scathing article Choking on a red meat message. Jill accurately points out that the intention of MLA isn't to look after your interests and promote good health, it's to sell more meat. The best line in this whole article though, is this: 'The statement that red meat is an essential part of our diet is a lie. It is a more essential part of a maggot's diet than a human's.'

Take home message for the day MLA, you got burned!

Now it's that time again to head to Lord of the Fries and grab some cruelty-free junk food that doesn't kill animals. Ward out

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Spot the Difference!

Spot the Difference!

Posted 8 April 2009   by Karen         Permalink | 10 Comments

Tags: live export, spot the difference, MLA, sheep, advertising

Welcome to the first of our exciting "Spot the Difference" series! We find that animal abusers are continually suffering from absurd delusions that animals like being locked in tiny cages that they like being mutilated, and that skinning them alive is not such a bad thing You just have to take one look at their advertising to realise this. In short, we think they're a bit out of touch with reality. So we thought we'd give them a helping-hand and point out what a normal, sane person (who doesn't make money from animal cruelty) can clearly see.

That brings us to our first Spot the Difference candidate. You could almost forgive the live export industry for suggesting that Australia has the 'world's best practice' when you see what they think a live export ship looks like. The sticker below was sent out by Meat & Livestock Australia (MLA) to try and convince people that shipping animals half way round the world only to be killed is much like sending them on a luxury cruise (or is it their depiction of Noah's Ark?).

MLA's Live Export Joke

And here's what cramming tens of thousands of frightened animals into a live export ship actually looks like.

Sheep on an actual Live Export Ship

Sadly that's not the worst of it. Thousands of Australian animals die on these old ships every year, and those who survive the long journeys have their throats cut whilst fully conscious at the other end which makes live export one of the cruellest industries on the planet.

So over to you what tips would you have for MLA to help make their live export stickers a little less laughable? Can you spot the difference?

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