Pop quiz...

Q: What do gorillas and mobile phones have in common?

A: They're both native to the Congo.

Ok, so that might be a stretch. But there is a tiny piece of metallic ore inside your phone, called coltan, which was mined in the Congo. And every time your mobile rings, it's the coltan inside that makes that call possible.

It turns out that whilst a mobile may be convenient for you and me, the mining of coltan to make that phone isn't so convenient for gorillas. Mining in the Congo River Basin is causing deforestation and unrest in the region. And that's bad news for the gorillas, whose populations are dropping at a troubling rate.

Fortunately the ever amazing Jane Goodall is onto the case, and is spearheading a mobile phone recycling program, "They're Calling on YOU". Giving the coltan in your phone a second life, might just help spare a gorilla's in the process. Not to mention the fact that recycling your phone means less landfill. And to top it all off, the sale of refurbished phones helps fund the Jane Goodall Institute's primate conservation work in Africa!

If you're saying "bye bye" to your old hand set then hand it over to the "They're Calling on YOU" recycling program to help protect gorillas.