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Spot The Difference

Spot the Difference!

Spot the Difference!

Posted 30 July 2009   by Jesse         Permalink | 9 Comments

Tags: spot the difference, environment, extinction, global warming, deforestaition, advertising, MLA, effluent

It's time to whip out your Australian flag and chant 'Aussie Aussie Aussie!', cause we're number one! Actually... you might want to just sit on that flag when you hear this...

"Our region has the notorious distinction of having possibly the worst extinction record on earth," said Richard Kingsford, one of the authors of a new study on extinction. The study highlighted the fact that the earth is currently expreriencing its 6th greatest extinction, and guess what... Australia and the Pacific top the list of culprits.

According to the report, land clearing and overlogging are amonst the biggest threats to Aussie plants and animals. So who's cutting down all our trees? According to the UN the livestock industry is the number 1 cause of deforestation worldwide. When you connect the dots it's just obvious: eat less meat - save more planet!

And so on that note, it's time for another installment of "Spot the Difference"!

Meat and Livestock Australia have launched a new green-washing campaign to 'keep it real' and highlight the environmental contributions made by livestock producers. This campaign hopes to counter all these concerns about about deforestation, methane emissions (the livestock industry also produce 18% of all greenhouse gas emissions), and all that crap (Literally! - livestock produce 130 times the waste of the entire human population.).

The first image below is the ... ahem ... crap that MLA are trying to feed us. The second is the crap that they're polluting our land with.


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Spot the Difference!

Spot the Difference!

Posted 8 April 2009   by Karen         Permalink | 10 Comments

Tags: live export, spot the difference, MLA, sheep, advertising

Welcome to the first of our exciting "Spot the Difference" series! We find that animal abusers are continually suffering from absurd delusions that animals like being locked in tiny cages that they like being mutilated, and that skinning them alive is not such a bad thing You just have to take one look at their advertising to realise this. In short, we think they're a bit out of touch with reality. So we thought we'd give them a helping-hand and point out what a normal, sane person (who doesn't make money from animal cruelty) can clearly see.

That brings us to our first Spot the Difference candidate. You could almost forgive the live export industry for suggesting that Australia has the 'world's best practice' when you see what they think a live export ship looks like. The sticker below was sent out by Meat & Livestock Australia (MLA) to try and convince people that shipping animals half way round the world only to be killed is much like sending them on a luxury cruise (or is it their depiction of Noah's Ark?).

MLA's Live Export Joke

And here's what cramming tens of thousands of frightened animals into a live export ship actually looks like.

Sheep on an actual Live Export Ship

Sadly that's not the worst of it. Thousands of Australian animals die on these old ships every year, and those who survive the long journeys have their throats cut whilst fully conscious at the other end which makes live export one of the cruellest industries on the planet.

So over to you what tips would you have for MLA to help make their live export stickers a little less laughable? Can you spot the difference?

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We’re supposed to let you know that the ideas expressed here are the views of the individual authors, and may not necessarily reflect the views of Animals Australia or Animals Australia Unleashed. So now you know.

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