UPDATE: Did you see that? If you missed tonight's 7PM Project, click here to watch a re-play of the story online!

In the week since Animals Australia's nationwide ad campaign hit major newspapers, the media has been buzzing with stories exposing the truth about the forgotten casualties of the dairy industry: bobby calves.

Now The 7PM Project is jumping on the bandwagon too! This will be some of the biggest exposure bobby calves have ever had in Australia - making it a show not to be missed. So tune into the program tonight (2nd Feb) - on Channel 10, at ... hang on I just have to check what time it starts ... ;)

Most people would be outraged to know that 700,000 baby calves are sent to slaughter each year as a routine part of the dairy industry. And they have a right to know! So get all your family and friends to watch too!

Afterwards, tell us what you thought of the show in the comments below!

PS. Want to win some dairy-free chocolate goodness? Want to do a good deed for the calves? Great... then head over here to help bobby calves on MooTube …I mean YouTube!

If you're in WA and open up The West Australian today, then make sure you turn to page 14. 'Cause we've put in an open letter from Animals Australia about live exports.

If you've seen the footage of how our animals are treated at the other end, then you've got to wonder... Is Australia really so strapped for cash that we'd turn a blind eye and keep sending animals to endure such blatant animal cruelty?

Last week's story on the 7:30 Report led to an overwhelming public response - with people outraged that our governement would let this cruelty continue.

If you haven't already, please take action to call on our government to get off the sheep's back for once and end live exports.

UPDATE! If you missed the 7.30 report, watch it online here!

Animals Australia's latest investigation into live animal exports to the Middle East is going to be front and centre on The 7.30 Report tonight (ABC1 at …7.30pm duh!)

Tune in to see undeniable proof that this trade is cruel, with first hand accounts from our lead investigator, Lyn White.

This is an important opportunity to influence public and government opinion. Footage aired from Animals Australia's 5th investigation led to such big public outrage that the trade of sheep to Egypt was banned! So we need as many people as possible to be watching tonight! Please make sure you encourage everyone you know to tune in.

For starters, please update your Facebook/Twitter status to let everyone know they should check it out. Then make sure to tell all your family and friends about it.

After the program tonight, we need people to make their voice heard. So please speak up for the animal by clicking here to email the Prime Minister and the Minister of Agriculture to ask that they do the right thing and ban the live animal export trade for good! (And while you're at it, you could always post a link to that action on Facebook and Twitter too!)

How many times have you wished that the cruelty of factory farming would be exposed on national TV. I know I have ... often. And this week I'm super excited because this wish has just come true!

We have just launched our first ever TV ad campaign and our sights are set squarely on exposing the cruelty of the pig industry. So check it out:

Please help us make the most of this amazing opportunity. Speak up for pigs by sharing the video with all your friends. And make sure to post it to your Facebook.

For the pigs!