Earlier this month I mentioned Jackie O's 'fat bet'. Australia's leading lady of the airwaves had been challenged on air: lose 4 kilos and Kyle Sandilands would donate $5K to her favourite charity, Animals Australia (or, don't – and the money goes to a factory farm!).

An absurd bet, you might think (particularly when we all knew Jackie was perfectly proportioned already! Sheesh!!) But absurdities aside, Jackie knuckled down for the animals' sake, worked hard, and held Kyle to his word… And the result? Well it was a verrrry close call, but I'm glad to report that despite being 200g short of her target weight, Kyle saw the light and wrote out one big phat cheque to Animals Australia – that will be used to expose the cruelty of factory farming!

How did Jackie lose the weight? It's no secret that it's easy to shed excess weight on a healthy vegetarian diet – and that's exactly what she did!

Whilst Australia wrestles with the dubious title of "world's fattest nation", we salute Kyle for inspiring us all to fight our collective waste-line. But next time Kyle, perhaps you might like to challenge yourself to lose 4 kilos (or maybe 10?). We could run a new ad campaign about the link between obesity and the consumption of animal products with the proceeds ;-)