There are good ads, there are bad ads, and then there are just downright bizarre ads. This effort from the European Fur Breeders Association definitely comes into the category of bizarre. SPOILER: there's a talking mink lecturing a cow and chicken on why they should be stoked to be killed.
Yeah, riiight. If mink really COULD talk, I'm pretty sure the first thing they'd say would be along the lines of, "What are you doing to us??!!?" (How surprised would you be if I told you that the same crew behind this clip has recently had their other ads banned for being misleading?)
Making terrible ads is not the worst thing fur farms will ever be accused of though. Confining animals to cramped cages, and then electrocuting them or skinning them alive would be top of that list.
Why people still choose to wear fur is beyond me. I can only think there is one reason for it, and that is that they haven't really thought about the cruelty involved in producing clothing with fur. And that's where you can help them AND animals. Here's a little game you can play with people wearing real fur:
You: That's a lovely faux fur coat you're wearing.
Fur wearer: Thanks.
You: I just don't understand why people would wear real fur. The way animals are electrocuted or skinned alive for fur is enough to put you off ever wearing fur again, don't you think?
By making people realise that fur is an epic fashion crime, it will make them think twice about their dodgy fashion decision. You can also let our government know you want to see an end to fur products in Australia with just a few seconds of your time.
Fur belongs on the animals who need it to survive, not on a coat rack. You can make a commitment to living fur-free by pledging to wear your own skin. I'm sure Freddy the Mink will be much happier with that.
What do you think of the EFBA's ads? Share your thoughts!