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Cricket Bread

something else not to buy

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robert99 robert99 Sweden Posts: 1360
1 27 Nov 2017
http://news.cision.com/fazer-group/r/fazer-first-in-the-world-to-introduce-insect-bread-to-grocery-stores,c2398334

One of the most spoken-about food revolutions is here. Fazer will be the first in the world to introduce insect bread to grocery stores. The novelty is called Fazer Sirkkaleipä (Fazer Cricket Bread). The first hand-baked cricket breads will become available in eleven Fazer in-store bakeries in Finland on Friday 24 November.

Insect food is a significant global phenomenon that is about to land in Finland, too. Since last summer, Fazer has been developing insect bread to be included in the assortment of its in-store bakeries. The ban on selling insects as food was unexpectedly released in Finland on 1 November 2017.

Markus Hellström , Managing Director of Fazer Bakery Finland, is thrilled about this: “We wanted to be in the forefront of food revolution. We want to boost growth in the bread category with hand-made artisanal bread, also in the future. In the Fazer in-store bakeries, we can easily bake and test different kinds of novelties. The first-in-the-world Fazer Cricket Bread is a great example of this.”  

The crickets contained in cricket bread are dried and ground into powder that is added to flour. One Fazer Cricket Bread contains 70 house crickets. Crickets are light; they compose three per cent of the weight of the bread.
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