Hi all, I just wanted to share this email (or rather bits of it - and with permission) that I received from a supporter today... I found it quite inspiring

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EMAIL:
I received an email from your organization a couple of days ago re Jamie Oliver's pig show on tv. ... Yes I watched it last night. I am to say the least, seriously traumatized, I mean seriously, I am not too well today. Watching that pig get slaughtered, oh my god, how can I possibly express what I felt. ... I now realize that I have been blissfully ignorant until now, but NO MORE! I have put a sign up in my house to my family that I refuse to support the MURDER of innocent animals ever again, by purchasing meat!. We as a human race are brainwashed from a young age to think it is acceptable to murder and eat these animals, but it isn't. The biggest problem is that we are exposed to meat as just food, we don't even look at it or think of it as a slain animal. We are never exposed to the realities of how we get it, and we should be before we can make that decision to eat it. Thats why society eats meat, they don't realise, out of sight, out of mind!
Jesse, feel free to post this letter if you feel that it might encourage others.
Love from a lady who has just had her eyes opened, thanks to you guys and Jamie Oliver.