Thanks Trevor, that is a great start. I'll probably have to contact Coles myself in order to use any statements from them but you've just given me some great background
Hey Leesa!

I have not been fantastic health wise but am soo much better now and am at uni studying post grad Journalism (hence the article). The babes are all good, one of them had a seizure though so have been a little worried about her but hopefully its nothing to stress about.
That's so awesome that you are studying journalism!
Sorry to hear about you not being well and one of your little babies having a seizure!

Are you still on facebook? I deleted my old account but have a new 'secret' one lol
In relation to the milk price wars, you may want to refer to the Dairy Australia website, they have all their future projections etc might give you an idea whether Woolies & Coles prices affect them.
http://www.dairyaustralia.com.au/
It's like anything, look at chicken prices, 50 years ago , chicken was a 'treat' for most families and was alot more expensive. Now you can get a cooked chook for $7 and a fresh one for something like $3... when prices are pushed down due to consumer demand and availability the animals suffer, this is clear with modern day chicken farming. I really have no doubt the Dairy Industry will progress in years to come to be more factory farmed like America - Cows kept in sheds constantly etc.
50 years ago 3million chickens were killed commercially yearly and now it's something like 488million every year. Prices have dropped because of reduced welfare situations for the birds.
If industries find ways to make more profit at the animals expensive they'll do it and the governments allow it because they are more concerned with keepint these industries votes than they are concerned for the welfare of creatures that don't vote.
People need to be willing to pay a couple of extra dollars to benefit the welfare of these animals.
http://www.dairyaustralia.com.au/Our-Dairy-Industry/Dairy-Situation-and-Outlook.aspx
Dairy Australia Feb update-
Key points:
• The international market outlook for dairy is generally stable and positive, supporting an average farmgate price for southern producers of $5.30 to $5.50 kg MS in 2010/11.
• Domestic margins are under pressure from retailer discounting and sluggish consumer spending.
• Dairy Australia’s forecast is slightly lower at 9.0 to 9.1 billion litres for 2010/11, largely reflecting extremely wet conditions in the eastern states and limited cow numbers