Personally, I'm a vegan who thinks animals should not be used or controlled for the sake of any human want, so 'ethical' meat is repulsive to me. What's ethical about it? (That isn't directed at you, it's just a general question from which I never receive an answer)
I think it's a slippery slope advocating 'ethical' meat to people as they are just given an excuse to be selfish and so they eat guilt-free: 'Hey, eating this slaughtered cow is perfectly fine because it was treated better than the other billions of slaughtered cows'. IMO, 'ethical' meat is a huge cop out as an animal is still getting slaughtered against its will for the sake of persons appetite.
Yeah, I completely agree with you. It's repulsive to me too. I don't think that an animal should die for my own selfish taste buds. But I guess for those that aren't going to give up meat, true free range meat (where the animals are treated perfectly well) is better than factory farmed. It is still getting slaughtered though, which is what I despise with a passion. It is the slightly lesser of the two evils, but that certainly doesn't make it right.
Not to mention that free range is often not really free range, but yet those two words appease people’s guilty consciences. Hell, I was in a vegetarian restaurant in Sydney called Badde Manors the other week. They promote that they only serve free range eggs all over their menu and I heard lots of vegetarians chatting away that they didn't mind eating the egg meals because they were free range. Erm, you can imagine my surprise when a chef walked past with cartons and cartons of cage eggs. Not that free-range is much better, but those cages are absolutely abhorrent

I don't understand how a vegetarian could eat eggs (other than from a hen they rescued) knowing full well what goes on in the industry...