I like the bit in the FAQs about witnessing. We used to get the JWs around a lot, knocking on the door, wanting to have a chat about Jesus... so how about a few of us get together, make a pamphlet for veganism and go bang on some doors with free copies of Earthlings and some pro-animal liberation literature?
*knock knock* "Hey there, we'd like to talk to you about the stuff that's in the door of your fridge today. Did you know that dairy cattle are..."
Sounds way fun!
EDIT: I just bought her book. Along with "The Genealogy of Morals" by Friedrich Nietzsche, and "Answers to the question: What is Enlightenment?" by Immanuel Kant (my favourite philosopher).
I already know what the basic answer is... the introduction to that book was the first page in my ethics reader last year.
"Enlightenment is man's [sic] release from his self-incurred tutelage."
Kant doesn't mess around.