Close quiz

Around half a billion chickens are killed in Australia each year for their flesh. Most of these birds live short miserable lives in factory farms — but the chicken industry doesn't want you to know that, and have been making some wild claims to lead you astray...

Can you bust their myths? Take our quiz to find out!

Start Quiz Skip to Investigation

Q1: Click the image that matches conditions described by the industry as 'Free to Roam'...

Click to answer Click to answer

Q2: Click the image that matches conditions described by the industry as 'Raised in Barns'...

Click to answer Click to answer

Q3: Click the image that matches conditions described by the industry as 'Cage Free'...

Click to answer Click to answer

Congratulations

You got 3/3 answers correct!

You are a savvy consumer who has no trouble seeing through the spin of the chicken industry. Well done.

Not too bad...

You got 2/3 answers correct.

You can see through most of the chicken industry's spin. Click here to discover the full truth.

Beware the spin.

You only got 1/3 answers correct.

The chicken industry has been misleading you. Click here to discover the full truth.

You've been duped.

You got zero answers correct.

Click here watch the investigation video immediately to discover what the chicken industry has been hiding.

CORRECT ANSWER!
INCORRECT This term has commonly been used by the chicken industry to describe factory-farmed conditions. Continue >
Embed Video | Download | Share
Take the quiz

The Investigation

An investigation into one of Australia's largest chicken meat producers has revealed routine and shocking animal abuse. Every year in Australia 435 million chickens endure brutally short and cruel lives inside factory farms. Animals Australia's investigation video shows baby birds suffering from heart disease, lameness, thirst, starvation and trampling inside a shed packed with over 40,000 birds.

Aussies hate animal cruelty, which is why the big chicken meat companies are trying to hide the suffering they are causing by using confusing labels like ‘cage free’ and ‘free to roam’. Don't be duped — cages are never used in broiler facilities! The reality is that nearly all chicken meat sold by major brands comes from cruel factory farms.

Please help to shine a light on the hidden cruelty of chicken farming by exploring this page, and taking action for chickens.