Meet Lucy Pig! She's our shining star pig ambassador whose sole mission is to free her brothers and sisters from factory farms. In her first few weeks of life she has already been to dozens of supermarkets urging shoppers and supermarket managers not to buy into cruelty. But this mammoth task is hard work!

Show Lucy that she's not alone by becoming a fan of her campaign trail on facebook. You'll see her daily antics appear on your facebook news feed. Then strengthen your support by suggesting Lucy's page to friends!