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Make It Possible

Be part of history

Be part of history

Posted 3 February 2015   by Amy         Permalink | 3 Comments

Tags: Make it Possible, factory farming, pigs, chickens, hens, TV

With every historical movement there is a group leading the charge -- the rally-goers, the protesters, the bra-burners ... the ones who speak out and make a change for the better.

One day, I'm going to write a blog that says factory farming in Australia is officially extinct. Truth. We are getting closer and closer to that day every day. And you can be part of it.

Thousands have already joined the movement to free hens from cages so small they can't stretch their wings ... to free pigs from stalls so small they can't even turn around ... and to end chickens being fattened so fast that they can't even stand up.

And flying the flag for this historical shift is one brave little pig:

I'm excited to tell you that this little pig will be flying across televisions in millions of homes across Australia. On her journey so far she has helped inspire everyone from huge supermarket chains to the little old lady down the street to take steps to help end factory farming.

Just imagine what she will achieve as she is seen by millions more people on their TV screens ...

Change is coming ... and being a part of it couldn't be easier. It's as simple as refusing factory farmed products, eating fewer animal products or going meat-free. How will you take a stand for animals today?


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VIDEO: This is how you helped animals in 2014!

VIDEO: This is how you helped animals in 2014!

Posted 23 December 2014   by Jesse         Permalink | 1 Comment

Tags: video, Year in Review, good news, Make it Possible, live export, Animals Australia, Unleashed, puppy farms

Have I told you how amazing you are lately? Why? Because this is what you helped us achieve in 2014...

So thank you for every letter you sent, friend you informed, petition you signed, and rally you attended. You've helped transform the lives of countless animals this year. So I'm just going to leave this here...


If you want to make 2015 even bigger for animals, here are 2 simple ways you can have a big impact:

1. Join the Unleashed Action Team so you can help stand up for animals with us.

Super hero cats.

2. Try vegan in January to save lives and stop cruelty.


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Best/saddest school project ever?

Best/saddest school project ever?

Posted 24 June 2014   by Amy         Permalink | 5 Comments

Tags: factory farming, pigs, Make it Possible, Activist Challenge, contest, winner

Assignments can be a drag no doubt but 14 year old Madi found a way to use her school project to create awareness about animals in factory farms :) And for that, she's our latest Activist Challenge winner!

Check out the picture book she made called 'Freedom':


What did you think? It's sad to think of all those animals in cages isn't it? And the one day that they see the outside world is when they're trucked to slaughter :( But it doesn't have to be this way! Which is why this is my favourite page in the story:


There is a happier place for animals. And you can help free them all from cages simply by making kind choices. Watch this 2 minute video to find out how we're going to end factory farming together:

Seems a pretty simple solution to the number 1 cause of animal cruelty today huh? By taking one (or all) of these steps you can start making a massive difference for animals in factory farms:

'Freedom' author Madi is not only getting active by spreading the word for animals at her school she is also speaking out against factory farming at rallies! Are you doing something awesome to help animals? We want to hear about it! Enter our Activist Challenge comp and like Madi, you could win an Unleashed prize pack and a sweet rep for helping animals.

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Wow. How would you react to this?

Wow. How would you react to this?

Posted 11 June 2014   by Amy         Permalink | 7 Comments

Tags: factory farming, video, Make it Possible, pigs, chickens, why veg

Watch the reactions of these people as they are faced with how they've been sold cruelty to animals:

Wow. Do you feel like those stunned audience members right now? It's a scary thought isn't it, that marketers can make terrible cruelty sound like a good idea.

Fortunately, as the lady in this video by Compassion in World Farming said, the secret weapon is YOU. You have the power to make conscious choices and not be conned by sneaky marketing. In fact, you have the power to free animals from factory farms for good. Here's how:

There are plenty of ways that you can take a stand against factory farming today:

What are you doing to help free animals in factory farms? Tell us about it below.

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If battery hens could rap what would they say?

If battery hens could rap what would they say?

Posted 1 May 2014   by Amy         Permalink | Be the first to comment

Tags: Trillion, battery cages, chickens, chicks, eggs, factory farming, video, song, music, Make it Possible

Not only is NZ rapper, Trillion, a talented musician, he's a pretty good mind reader I reckon. His song 'Dirty Dozen' gets in the head of a caged chicken and, well, you can probably guess that it's pretty dark. BUT Trillion's track is creating a brighter world for chickens. Have a listen and then I'll tell you about how this song is helping to free chooks from cages:

What did you think? This bit in particular got me in the feels – "I want my life, let me outside, let me live in the light". Seems like such a basic request but millions of birds are denied the simple pleasure of sunlight, spending their whole lives confined to crowded cages :(

Thankfully, it doesn't have to be this way. Over 100,000 battery hens have already been freed from cages by Animals Australia supporters making kind choices this year! (Have you signed the pledge yet? You can do so here.) And Trillion is using his awesome track 'Dirty Dozen' to help make an even bigger difference for hens! Not only by spreading the word about the true cost of cage eggs through his lyrics, but by donating profits from the sale of the song to help animals :) What a good egg! (Geddit? #sorrynotsorry)

Anyone that can rhyme irreverence and benevolence is already going straight to the top of my playlist, but helping animals too? I'm in! Click here to download a copy of the track for yourself and make a donation to Animals Australia's campaign to make battery cages history!

Which is your favourite lyric from the song?

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ACT says NO cages and NO crates. Ever!

ACT says NO cages and NO crates. Ever!

Posted 27 February 2014   by Amy         Permalink | 2 Comments

Tags: factory farming, victory, chickens, battery cages, pigs, crates, Make it Possible

The ACT has officially become the first state/territory to ban three of the worst practices of factory farming. For good!


Woo hoo! I have often wondered, if we had a chance to do it all over again, would we do it differently? The ACT Government is standing up and making sure that animals in the ACT are protected from having to endure some of the worst cruelty of factory farming ever again. Its last battery egg facility has shut down and no pigs are currently factory farmed there. Now a Bill has just been passed to make sure that it stays that way! They've outlawed three of the cruellest factory farming practices ever inflicted on animals:

  • Pig crates – Imagine living your whole life in your bathtub. Every day countless pigs suffer in this level of confinement, unable to even turn around. ACT SAYS NO WAY!
  • Battery cages – A battery hen in Australia lives in a space smaller than an A4 piece of paper, crammed into a wire cage with several others. ACT SAYS NO MORE!
  • DebeakingFactory farmed hens often have the tips of their beaks cut off, to stop them from pecking at other birds. (You would too if you were suffering from severe stress.) NEVER AGAIN IN ACT!

This is a MAJOR WIN in the campaign to make a world without factory farming possible. And if it weren’t for caring people like you speaking up for animals, their voices may not have been heard in parliament :)

The best news is that we don't need to wait for other states to catch up. We can help end animal cruelty by simply showing that there's no demand for factory farmed products with the choices we make. Find out more at

Which state/territory do you hope will be next to ban the cage?

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This vid pretty much says it all really ...

This vid pretty much says it all really ...

Posted 14 February 2014   by Amy         Permalink | Be the first to comment

Tags: Vegan Smythe, factory farming, pigs, crates, Make it Possible, video, song, music

"I HATED being in a cage (for barely an hour) to make my new song-video ..." says Vegan Smythe.

Imagine living your entire life like this:

Billions of animals are living like this every day around the world – sleeping on concrete surrounded by bars. BUT, we can fix this! Here's the solution, in 2 mins:

Already helping to Make it Possible? Click here to share this video to your Facebook wall to help inspire others to do the same :)

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2013: Biggest year yet!

2013: Biggest year yet!

Posted 23 December 2013   by Amy         Permalink | 16 Comments

Tags: Year in Review, video, Make it Possible, live export, dairy, bobby calves, puppy farms

This has been a HUGE year for animals. And it wouldn't have been possible without you. :) Celebrate this year's best bits with our year in review vid:

If you shared our campaigns, went to a rally, emailed a politician, handed out flyers, made a pledge against cruelty or did anything else to speak up for animals this year then give yourself a massive high five!


Next year, we'll be keeping up the fight for a better world for animals. To make sure you don't miss any of the action in 2014, join the Unleashed Action Team.

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Woolworths is breaking free of cage eggs!!

Woolworths is breaking free of cage eggs!!

Posted 4 October 2013   by Lucy         Permalink | 4 Comments

Tags: factory farming, Make it Possible, eggs, chickens, battery cages, victory

How's this for a good Friday? Not only is it World Animal Day today, but one of the country's biggest supermarket chains has announced it is getting rid of ALL cage eggs from its stores!

This MASSIVE news will mean millions of Aussie hens freed from life in cages so small they can't even stretch their wings. Excuse me but I just have to hashtag this......... #winning #YES #omg

And Woolworths' plan even includes eggs used as ingredients in their home brand products! Yup, that's right: by 2018 NO hens will be suffering in cages to provide Woolies with eggs.

Go on, why not give Woolworths some love for this kind choice on their facebook page – or share this image on yours!

This decision was made thanks to the growing number of caring people (like YOU) who are taking action to help animals in factory farms.

This is seriously a historic day. But if you want to go all the way to help hens, the living conditions in egg factories are only half the story. You see, all laying hens are exactly that: hens (meaning they're female). What about the boys?

This is the super sad part.... :-(

Each year millions of day-old male chicks hatched for the egg industry are gassed to death or ground up alive -- just because they will never grow up to lay eggs.

But you can help protect them! The simplest way to stop the suffering of hens and male chicks is to go egg free. That's it! And it's EASY, too: just check out all these delicious egg free recipes.

Do you have a favourite cruelty free dish? Share it in the comments!

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Puppies and cupcakes!

Puppies and cupcakes!

Posted 30 September 2013   by Amy         Permalink | 2 Comments

Tags: puppies, cupcakes, food, Make it Possible, factory farming, activism

What's the best way to raise awareness about factory farming? Sugar and cuteness of course! Check out the compassionate peeps from University of Sydney Animal Welfare Society (AWS) doing their thing to help Make it Possible:



Cruelty-free cupcakes, flyers and smiles all round at the AWS campus bake sale.

Want to do your bit for a kinder world? Click here to make the pledge to help end factory farming. And if you're at USYD, why not get in touch with the Animal Welfare Society and lend a hand at their next event? Or you can start taking action for animals right now by clicking here and joining the Action Team.

P.S. If you're in love with Togepi and Oddish just as much as I am, then you can enquire to adopt the little cuties at

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Posted 23 September 2013   by Amy         Permalink | 1 Comment

Tags: factory farming, victory, chickens, battery cages, pigs, crates, Make it Possible

Something amazing happened in the ACT last week. Legislation was tabled that would make three of the cruellest factory farming practices ILLEGAL throughout the territory -- debeaking (cutting bits of a chick's beak off without pain relief), battery cages and pig crates.

And the best news? This bill is expected to pass!

This groundbreaking bill shows that an informed community won't tolerate cruel and inhumane practices, and sets an important precedent for all states to follow.

Help speed along the day when ALL animals are freed from factory farms, by making kind choices today. Join the movement at

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Young girls fight to free pigs.

Young girls fight to free pigs.

Posted 20 August 2013   by Amy         Permalink | 1 Comment

Tags: Make it Possible, Coles, factory farming, pigs, chickens, video, Activist Challenge, contest, winner

This put a HUGE smile on my face!

When I was ten years old, I thought that being active meant getting out of bed on athletics carnival day. (Somehow mum always saw straight through my carnival day sickies.)

But Tess and Phoebe from Summer Hill (doesn’t that sound like a magical place?) have a whole different idea about what it means to get active. They have been using their karate craft-making skills and butt-kicking baking abilities to campaign for animals!

“We want to see a world without factory farming because animals deserve so much more than to spend their whole life cooped up in a tiny cage,” say Tess and Phoebe. And they are not alone... More than 150,000 people have made the Make It Possible pledge to help end factory farming:

Thankfully there are activists out there like Tess and Phoebe who are speaking up for animals. Which is why they are Unleashed’s latest Activist Challenge Winners. And if you're feeling inspired by Tess and Phoebe's efforts, you can head here to start raising funds for animals as well.

Have you been getting active for animals? Tell us what you’ve been up to and you could be the next Activist Challenge winner. (Psst psst ... there’s an awesome prize pack in it for you ;) ).

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Hey girl, love pigs?

Hey girl, love pigs?

Posted 16 July 2013   by Amy         Permalink | Be the first to comment

Tags: pigs, factory farming, Make it Possible, celebrity, Ryan Gosling

Just when you thought Ryan Gosling couldn’t be any more swoon-worthy, he is. Gosling has penned a very moving article for The Globe and Mail calling on the pork industry to stop confining pigs to tiny cages. Or in other words:


RG compares pigs to his beloved best buddy George, pictured with Gosling below. (These two are so cute together that they have a whole tumblr page dedicated to their adorableness.) Ryan says that confining pigs for weeks on end is something that he would never dream of doing to George, "and that no compassionate Canadian would ever do to any animal."


Pigs are getting an awesome rap in the media lately. Just last week, Australia’s former Minister for Trade hollered “Save the pigs!” in an opinion article. “Pigs deserve our attention and care,” says Dr Emerson.

Pigs are individuals, each with their own unique personalities, just like dogs. (My house mate’s dog, Cindy, puts herself to bed at 10.30 pm on the dot every night, and gets real grumpy if you try and talk to her after that.)

Thankfully, people all over Australia are starting to realise that we need to be taking better care of pigs. Make it Possible (our campaign to end factory farming) has just reached the 150,000 pledge mark. More and more people every day are being touched by the plight of pigs (and other factory farmed animals) and pledging to take steps towards a world without factory farming.

If you want to speak up for pigs, like Ryan, then share with your friends. Help us reach 200,000 Aussies pledging to end factory farming!

Meanwhile, who else would you like to see speak up for pigs? And what’s your favourite ‘Hey girl’ meme? Drop me a link in the comments. I’m addicted :)

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Factory farmers scared of flying pigs

Factory farmers scared of flying pigs

Posted 6 June 2013   by Amy         Permalink | 7 Comments

Tags: Make it Possible, ad, Coles, factory farming, pigs, chickens, video

I've been on the edge of my seat these past few days, wanting to let you know about Animals Australia's Make it Possible shopping bags being sold in Coles supermarkets. But the last day or so has been a real rollercoaster ride. So now that news has changed.

The National Farmers Federation has been doing everything it can to keep shoppers in the dark about factory farming. And we're simply not going to let that happen!

Here's the rundown:


When Coles announced that they would be selling our Make it Possible bags in stores for the month of June, the rural lobby went into a frenzy. They called for producers to boycott Coles. (Someone needs to tell them that opposing a campaign to help people make kind choices for animals is really not a good look.)

Coles stood strong in their support of the campaign and have been overwhelmed by public praise, from everyone, except factory farmers and live exporters (big surprise). But sadly, amidst the vicious attack from the NFF, those at the heart of this issue -- the animals -- were being forgotten. And we could not stand by and let that happen!

The hens in tiny cages, the mother pigs crammed in crates, and the 'meat' chickens who will never see sunlight need their stories to be told!

We knew it was time to get the conversation back onto the animals ... So we've asked Coles to remove the bags from sale, for now. And we're switching gears and putting our foot down on the accelerator!

The farming lobby doesn't want to see this little pig in supermarkets? Fine. We'll beam her into every living room across the country instead! Starting next week, the award winning Make it Possible ad will be back on television -- nation-wide. In case you're wondering which ad I'm talking about, here's a refresher (the extended version):

I'm sure you are just as mad as I am about the farming lobby opposing an initiative to improve animal welfare. So channel that outrage into action, and help achieve what they so desperately wanted to avoid -- exposure of how animals suffer in factory farms. Here's what you can do to help:

  • Share the Make it Possible film on your facebook page. Make sure everyone hears about the cruelty the NFF wanted to hide.
  • Send some love to Coles.They deserve a cyber high five. They've been a leader on animal welfare amongst Aussie supermarkets and we'll keep encouraging them to do more for animals.
  • Grab yourself a Make it Possible bag here. (Since you can't get them in Coles anymore, we've put them on special online.) Then waltz that little piggy right into Coles for every other shopper to see. If you get a picture of yourself shopping with your bag, make sure to post it on Unleashed's facebook page, because I wanna see :)
  • Piggify your profile pic

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Relive 2012 with our Year in Review vid!

Relive 2012 with our Year in Review vid!

Posted 20 December 2012   by Anthony         Permalink | 8 Comments

Tags: video, Year in Review, Make it Possible, live exports, rodeo, racing

2012 has been HUGE! Forget Gangnam Style, One Direction and Diablo 3 - this year has been all about animal rights. See what I mean with this inspiring year in review.

Everything in that vid was possible because of your support. So if you shared a campaign on Facebook, went to a rally, wrote an email to a politician, tweeted at a celeb, made a personal pledge against cruelty, or did anything else to support our work - then THANK YOU!!

All we want for Christmas is a world where all animals are free from fear and suffering. It's a good thing our New Year's Resolution is to make that happen! I hope you'll be a part of it in 2013!

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Aussie cricketer goes to bat for animals.

Aussie cricketer goes to bat for animals.

Posted 29 November 2012   by Anthony         Permalink | 6 Comments

Tags: Make it Possible, Peter Siddle, factory farming, celebrity

Whether you're a cricket fan or not - there's one reason you should get behind the Australian team this summer. And that reason is Peter Siddle - the anti-factory farming, vegetarian fast bowler. Shove off, Warney ... I've got a new favourite player.

Peter Siddle hails from Victoria and has played for Australia over 50 times. And if you're a cricket fan you'll be interested to know that he is one of only 36 players in the whole history of the game to have ever claimed a Test hattrick! That's impressive. (Also impressive? The amount of cricket jokes in this blog - see how many you can find!)

As well as being a gun fast bowler, Vicious (apparently that's his nickname - how cool is that??) recently became a voice for animals confined and abused in factory farms. While some sportspeople are on telly flogging anything from vitamins to body spray, Peter is explaining clearly why he reckons factory farming just isn't cricket.

Peter was knocked for six after seeing videos of how animals are treated in the food production process. He decided that animals deserved a long innings too, and so went vegetarian. As well as saving lives by not eating animals, Peter is also seeing the benefits with his own health and performance.

Says the man himself: "I'm starting to feel good and everything's going well from it. I'm recovering well and feeling fit and strong out in the middle ... [I'm] a lot leaner, a lot lighter, and feeling a lot more comfortable out on the field ... I tell you one thing, I'm pulling up a lot better the next day, that's for sure."

Whatever sport you follow, or wherever your interests lie, making the decision to go veg is a no-brainer. It's good for your health, good for the planet, and of course - it's great for the animals. You can join Peter in making a kinder world possible by taking the pledge to avoid animal products altogether.

You can show some love for Peter in the comments below. Post a message for him and I'll make sure he gets it!

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One little pig flies around the world!

One little pig flies around the world!

Posted 22 November 2012   by Anthony         Permalink | 1 Comment

Tags: Make it Possible, update

It's been one month since our little hero took flight, inspiring change for animals confined in factory farms. Find out who she's seen, where she's been and how you can help her free animals from cruelty!

In case you're wondering what I'm talking about, take a look...

Who she's seen

The Make it Possible campaign by Animals Australia really has grown wings since it launched. The commercial has reached into the homes of 3 MILLION Aussies; the online videos have been viewed over 300,000 times; and the ad shown to moviegoers around the country - including before the midnight premiere of the final Twilight movie. (I mean, that's what I've heard. It's not like I was there or anything...cough, cough).

It's no surprise then that more than 70,000 people have already taken the Make it Possible pledge. For many people, this campaign is the first time they've seen the cruel reality of factory farming.

Where she's been

It looks like our hero needs herself a passport! The 11 minute video has been translated into Spanish, Portugese and Italian (Buenos dias! Hola! Buongiorno!), and animal protection groups around the world are sharing it with their supporters. Computer nerds users everywhere are also seeing the campaign on massive sites like Cheezburger and Ecorazzi.

The impact

The huge reach of the campaign has seen change for factory farmed animals almost immediately! Coles has since announced that they're fast-tracking their decision not to support producers who keep pregnant pigs in sow stalls; as well as ensuring that all of their home brand eggs will be cage free by the start of 2013. This means: 34,000 mother pigs won't be kept in small crates for up to 4 months during pregnancy, and that 350,000 hens will be free from battery cages. Find out what other supermarkets and producers are doing.

And I don't know about you, but I'm seeing more and more veggie options when I hit the supermarket these days too. This makes meal-time even easier for those caring Aussies who have made the pledge to go meat-free entirely. You can get some tips here if you want to make the decision to save over 100 lives a year by cutting animal products out of your lifestyle altogether.

How you can help

You can do your bit to help animals stuck in factory farms in a few easy ways. First, take the Make it Possible pledge to show your support for these most abused of all animals. Second, take Make it Possible to school - check out the activities and suggestions for how to make your class a kinder place. Last, share the campaign video with your friends and family. Many of them may not know what happens on factory farms - this is the ideal opportunity to open their eyes and get them to make a change that will help animals.

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A bird's eye view of a battery cage.

A bird's eye view of a battery cage.

Posted 15 November 2012   by Anthony         Permalink | 5 Comments

Tags: Make it Possible, hens, eggs, battery cages, chickens, factory farming, cruelty

You probably already know what a battery cage looks like from the outside. But can you imagine what it must be like trapped on the INSIDE?? Find out with this interactive simulation which puts YOU in the cage. Step inside ...

What'd you think? Awful, isn't it? And yet that is what battery hens in factory farms experience for every minute of their entire lives. On average, a battery hen will spend up to two years in a cage like that - with no stimulation, no fresh air, no dirt beneath their feet. After two years, these hens produce less eggs then they used to, so they're gotten rid of - trucked to the slaughterhouse.

It doesn't seem fair, does it? It's not like people even need to eat eggs - check out the alternatives that are all readily available.

Wanna know more about hens trapped in factory farms? Then spend just two minutes watching this.

You can rage against cages with over 60,000 other Aussies who have already taken the Make it Possible pledge. Join them to make the world a kinder place for animals.

P.S. Want to know what the labels on egg cartons really mean for hens (and chicks)? Then grab this handy chart for the fridge at home.

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Get a pig's eye view of the world.

Get a pig's eye view of the world.

Posted 8 November 2012   by Anthony         Permalink | 7 Comments

Tags: Make it Possible, pigs, factory farming, cruelty

Check out this online simulation that puts you into the shoes of a mother pig in a factory farm. This is what they experience for up to four straight months. How long can you handle it for?

How did you go?? How long before you wanted to bust outta there and free your fellow pig prisoners? I think my record is 22 seconds.

Pigs are renowned for their intelligence and curiosity (studies have recognised that they are as smart as 3 year old kids) - yet in factory farms across Australia it is seen as perfectly acceptable to keep mother pigs confined in sow stalls like you experience in the simulator.

Open the graph below to compare how a pig would spend her day if given freedom from a factory farm. (NOTE: "rooting" maybe isn't what you think it is, so stop being immature.)

Original link:

While the intense and utter boredom may seem bad enough, it's hardly the only abuse pigs are subject to in factory farms. Not by a long shot...

If you've seen enough and want to see an end to this cruelty, then join with over 60,000 other Australians who have already taken the Make it Possible pledge. By promising to make kinder choices at meal times you can make factory farms -- and cruelty to pigs! -- a thing of the past. (And I guess you don't need to be a rocket surgeon to know that the kindest choice you can make is to not eat animals at all!)

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Amazing rescue stories.

Amazing rescue stories.

Posted 2 November 2012   by Anthony         Permalink | 1 Comment

Tags: Make it Possible, factory farming, Hope, Willow, rescue

Being trapped in a factory farm in Australia is a life sentence for countless numbers of pigs and chickens. That's why these two stories of determined survival against the odds are so amazing. Brace yourself for goosebumps!

This beautiful girl is Willow. "On cold evenings, she loves to stretch out her wings in front of the outdoor fire on the lush, green property that is now her home. For Willow, any memories of a cage so small she could barely move are thankfully only nightmares of the past.

She was thrown away like a piece of rubbish when she slipped into unconsciousness in that cage; no longer laying eggs and no longer valued. Featherless and emaciated, she lay dying on a manure pile..."

Read the rest of Willow's inspirational story.

And this is Hope. "Before escaping from a piggery, Hope's life looked very bleak. There, Hope's mum and other sows were kept in crates so small they couldn't turn around. The relentless boredom would have driven some insane. The pigs there would never feel grass beneath their feet, only concrete and metal.

It is from this nightmare that Hope escaped one night..."

Find out what happened to Hope next.

Every year, a handful of lucky chickens and pigs survive the horrors of factory farms, and go on to live with the freedom and protection they deserve. Unfortunately, millions of others don't. Instead, they are locked behind closed doors, where they experience treatment that would be called "animal cruelty" if it happened to a dog or cat.

Only by exposing what goes on in these places can animals ever hope to be freed from them. And that's how you can help. Share the story of Hope and Willow with your friends and family. Also, take the pledge to make kinder choices for animals. You'll be joining over 58,000 other Aussies who have committed to ending factory farms.

Behind the closed doors of factory farms there are millions of other individual animals with personalities and fears just like Hope and Willow. Each one of them is someone, not something - and their stories deserve to be told, too.

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Make it Possible takes flight!

Make it Possible takes flight!

Posted 23 October 2012   by Anthony         Permalink | 7 Comments

Tags: Make it Possible, factory farming, video

If you haven't seen it already ... this is the video that instantly became one of Google's top news stories yesterday, and is featured on online news websites around the country!

That's the extended web video for Animals Australia's biggest campaign ever - to end factory farming in Australia. The campaign is officially called Make it Possible, and the craziest thing about the attention it got yesterday is this: it doesn't officially launch until TONIGHT!

So, tonight at 7pm, make sure you and your family and friends are near a telly to witness Animals Australia's groundbreaking ad. Judging by the huge response it generated yesterday, these ads are going to cause a massive shift in the way Australians think about animals.

Here's just some of the reactions already seen on Facebook. (Note: names changed to ones I find funny).

You can help animals stuck in factory farms in heaps of ways. But here's just two things you can do right now.

1) Share the video: - on Facebook - on twitter. (I know, easy right?)
2) Take the Make it Possible pledge yourself.

Check in on the blogs again over the next few days and weeks, I'll have heaps more ways for you to get involved. Until then though, get the word out there about Make it Possible, and start thinking for yourself about how you can help make a kinder world possible.

Oh, and don't forget - 7pm tonight!!

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EXCLUSIVE: Sneak-peak into Animals Australia's biggest campaign ever!

EXCLUSIVE: Sneak-peak into Animals Australia's biggest campaign ever!

Posted 17 October 2012   by Anthony         Permalink | 9 Comments

Tags: Make it Possible, exclusive, factory farming

Can I let you in on some huge news? The biggest, most ambitious, most exciting campaign ever to end animal cruelty in Australia launches next week. And you, are about to get an exclusive sneak preview before it hits the rest of the nation. Come and take a look!

I can't give everything away, but here are the things I am allowed to tell you:

1) Imagine for a moment ... a world where all animals are provided with a life worth living and protection from cruel treatment. A world that recognises their needs and interests, not just takes from them. A world where every animal is treated as a someone, not a something. With the launch of this campaign imagination will become action, because we have a plan to Make it Possible - a plan to end factory farming in Australia!

2) Tuesday 23rd. Mark that date in your calendar, and just make sure you're near a TV. Stay tuned for more deets to come...

3) I can also tell you that some of Australia's best loved celebs have lined up to be a part of the Make it Possible campaign. I can't tell you which ones ... but they include sportspeople, musicians, and TV stars.

4) And lastly, you'll be seeing a lot more of this little guy in the future ...

But for now, that's all I can tell you!! By this time next week everyone will be talking about this campaign. Right now though, you're among the select few to know about it :)

I can't tell you how excited I am to see the impact this campaign will have for animals confined on factory farms. I'd encourage you to start getting excited, because this ... is going to be huge.

p.s. an end to factory farming cruelty won't be possible without your help. Stay tuned to Unleashed to find out how you can get involved to help make a kinder world for animals. Together, we can Make it Possible.

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