A lot to a seal, I'm willing to bet.

Or rather eight seals — which is the number of seal pups that are killed to produce just one fur coat. And come 1st July this year, that's what is destined to happen to 91,000 seal pups on the coast of Namibia.

Just a warning, don't read on if you're easily upset. Just click here to help end this cruelty.

I only recently discovered just how brutal the annual Namibian seal cull is. People call it the 'cruellest in the world', and there's a good reason why. Most of the seals killed during this brutal slaughter are so young that they are still being nursed by their mothers. The defenceless pups are rounded up and separated from their mothers — and many vomit their mother's milk in fear — before being clubbed to death. Some seals who aren't completely knocked out are then stabbed and "bled out" while they are still fully conscious. Their mothers are left to watch on helplessly. It's one of the most disturbing sights you're likely to ever see (I don't recommend it, but you can find videos here of what has happened during previous 'hunts' if you think you can handle it).

You might be thinking — thank goodness we'd never support something so awful here in Australia! Well, it turns out that it's an Australian company that is directly linked to the annual Namibian slaughter. Last year, Sydney-based fur and skins company, Hatem Yavuz, purchased all of the dead seal pup skins from the cull. All of them!!

That's why we're publicly naming and shaming and demanding that Hatem Yavuz commits to never buying Namibian cape fur seal skins again. Never, ever again. If you think that a seal's fur coat is worth more to the seal than to Hatem Yavuz, then please take 1 minute to send this important message today. The seals need you!

Images courtesy of Seal Alert South Africa