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SAVING the Planet

Our addiction to meat is trashing the planet. There’s no doubt about it. It takes more than 10 times the water, land and grain to produce a meat eater’s diet than a vegan’s. No kidding! Eating green is the best way to go green.

the Planet

Global Warming

The livestock industry is responsible for more greenhouse gasses than all the planes, trains and automobiles in the world combined! In fact, 1Kg of beef does as much damage as driving a large family car 170Km.

Eating Our Rivers Dry

The water that goes into raising a 500Kg cow would float a battle ship.

Meat, eggs and dairy are water guzzlers. With the water that goes into producing a meat eater’s diet for one month, enough food could be produced to feed a vegan for the whole year! Simply by ditching animal products you can save over 5 million litres of water every year. That's more water than you'd use for showers in two lifetimes!

Effluent from the Livestock Industry

Animal products don’t just cause kilos on your waist. They also cause kilos of waste. In fact raising animals for food is the biggest contributor to global water pollution. Farm animals produce 130 times the excrement and other waste that humans do. This waste usually remains untreated and unsanitary, bubbling with chemicals and disease-bearing organisms. It pollutes the land, underground drinking water and runs off into rivers and oceans.

Dead Zones

The name really speaks for itself! Dead zones are barren lifeless expanses of sea without enough oxygen to support life. The main cause of man-made dead zones is huge amounts of chemical fertilizers and waste from farmed animals washing into rivers and oceans. Some dead zones, such as the one in the Gulf of Mexico are so large they can be seen from space.


Compared to most continents, Australia has few forests. Yet we are knocking them down faster than almost any other country. To make things worse we have the highest rate of species extinction on the planet! So what’s happening to all our trees? Worldwide, animal farming is the number one cause of deforestation, as well as one of the leading drivers of land degradation. To create grazing land, trees are cleared and natural habitats are destroyed, killing or leaving many native animals homeless and threatening many plants and animals with extinction.

Every second of every day, one football field of tropical rainforest is destroyed in order to produce 257 hamburgers. 

Dead Fish

Trawling boats are the bulldozers of the oceans. As they drag giant open nets through the water, they grind over the sandy ocean floor catching or destroying everything in their path and decimating hundreds of year old coral reefs. Over fishing is doing to oceans what land clearing is doing to the Amazon—pushing species to the brink of extinction, threatening to turn once healthy ecosystems into barren lifeless oceanic deserts.


The choice is simple. Pledge to be veg and help to protect our planet from all of the most serious environmental problems. Or simply, give peas a chance!

Next: Looking Your Best »

Livestock Lowdown Cow Face

Livestock are one of the most significant contributors to today’s most serious environmental problems. Urgent action is required to remedy the situation. 

Truth in Numbers

Immense volumes of valuable water and food are wasted when it is syphoned through animals in order to feed people.

So just how much water is used to produce one kilogram of food?

Potatoes 500 Litres
Wheat 900 Litres
Rice 1,910 Litres
Soy 2,000 Litres
Chicken 3,500 Litres
Beef 100,000 Litres


How many kilograms of grain is fed to animals in order to produce just one kilogram of meat that can be fed to humans?

Fish 2 Kg
Chicken 3 Kg
Pork 5.5 Kg
Beef 10 Kg

Give Meat the Flick!

For the Animals. For the Planet. For your Health.

Easy as Veggie Pie!