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Shopping Guide

Kick off your cruelty-free living in style. Whatever your vice, tasty vegan treats are just a quick shopping trip away. And armed with this simple shopping guide. you’ll have everything you need to get started!


Cruelty-free shopping is a breeze once you know what to look for. Supermarkets stock heaps of ‘convincing’ mock meats, egg-replacers, non-dairy milks, yoghurts, ice-creams, and most importantly—vegan sweets!! So, you can have your cake and eat it too—without harming animals! So, what are you waiting for?

Meaty Stuff

Mock Meats

Find heaps of ‘mock meats’ at your supermarket. Looks like meat. Cooks like meat. Tastes like meat. Only thing it’s missing is the saturated animal fats, cholesterol, and cruelty!

Mince ‘Meat’: Try veggie mince, sometimes called TVP (or Textured Vegetable Protein). This can be found dehydrated at most supermarkets and health food stores, and when used in meals such as spaghetti bolognaise, will fool even a die-hard meat eater. Our favourite is Redwood's Cheatin Vegetarian Mince*.

‘Meat’ Patties: 'Meaty' vegetarian burgers can often be found in the freezer section in supermarkets. Try Fry's Traditional Burger. You can also try lentil patties, which taste great baked or fried.

Sausages: Most supermarkets stock a variety of vegetarian sausages in their cold section. Lookout for the Sanitariam Veggie Delight range. These are great for barbeques and hotdogs, and will fool most meat eaters. 'BBQ', 'frankfurter' and other varieties are commonly available.

Schnitzel: Try Fry's Golden Crumbed Schnitzel, found in the freezer section at some supermarkets and most good health food stores.

‘Bacon’: Pig-friendly veggie rashers can be found at leading supermarkets and health food stores. Redwood* make a variety of mock meats including convincing 'bacon' rashers. Many standard varieties of dried 'bacon bits' are actually made with soy protein and are in fact vegetarian.

‘Ham’ & Cold Cuts: Mock-ham slices, and varieties of meat-free luncheon are available at most supermarkets and health food stores.

‘Fish’ & ‘Seafood’: Chinese supermarkets stock a convincing variety of 100% vegetarian 'fish' products (including prawns and even 'eel'). Or, try adding seaweed to dishes to give them a 'fishy' flavour.

Milky Stuff

Soy Thick Shakes

Humans are the only animal that drinks milk intended for the young of another species. Sound ‘natural’ to you? For cow's milk, mother cows are impregnated every year and most of their male calves are slaughtered (as unwanted 'waste products'). Soy milks and other non-dairy products, on the other hand, are packed with calcium, but have no pimple-producing animal fats. They come in all varieties, and they taste great too!

Milk: There are many readily available substitutes to cow's milk available at your supermarket. These products are high in calcium and are often fortified with other valuable nutrients. Soy milks can vary from brand to brand, so try to find one that suits you, or try rice milk or oat milk instead. If you're used to drinking cow's milk, try a soy milk such as Vitasoy Soy Milky, which tastes very similar to cow's milk. Also look out for great-tasting flavoured soy milks such as So Good Soyaccino, or Vitasoy Lush Chocolate.

Cheese: Most supermarkets and health food stores will stock a variety of dairy-free cheeses. Try Tofutti 'Better than Cream Cheese', or Redwood's 'Cheezely'*, which has super-yummy melting varieties—great for pizzas, nachos or cheese & tomato toasties!

Yoghurt: A variety of soy yoghurts can be found at the supermarket. We recommend Kingland Soy Yoghurt, available in multi-packs of Strawberry, Mango & Peach, Apricot and Blueberry.

Mayo: Our favourite is Kingland Soy Mayonnaise, but there are lots of others, including Praise Light Mayonnaise & Light Dijonaise (yes, they're vegan!)

Margarine: Nuttelex (available in regular, light and other varieties).

Ice-cream: Try So Good Bliss in the freezer section. It comes in vanilla, chocolate and mango swirl. For something fruity try Vitari (yum!) If you're lucky, you'll find other frozen delights like Tofutti Cuties*, or Purely Decadent* ice-creams, which are all vegan and come in a huge variety of purely decadent flavours!

‘Eggs’: There's no doubt that eggs cause pain. They're also loaded with cholesterol and other nasties. But your cooking doesn't have to! Egg-replacers are inexpensive and cook just like the 'real thing' in recipes such as biscuits and cakes. Look for Orgran's No Egg at your supermarket or health food store.

Sweet Vegan Treats

Vegan Cupcake

You might think that being vegan means missing out on yummy chocolates and other goodies—but you'd be wrong! If it's vegan white-chocolate, custard, or even jellies that you're after, you can find it all at your local supermarket!

Milk & Dark Chocolate: Tropical Source makes blocks of amazing vegan chocolate in plain, rice crisp, toasted almond, hazelnut, mint crunch and rasberry varieties. Sweet William also sells non-dairy chocolate bars through supermarkets. You can also try Lindt 70%, Whittaker's Bittersweet Dark Block, or Bonvita's Rice Milk Chocolate Couverture*.

White Chocolate: Sweet William's White Delight white chocolate block is sold in supermarkets, or, if you're lucky, you'll find Bonvita's Rice Milk White Bar*—it's to die for!

Chocolate Spread: Woolworths/Safeway-brand Belgian Dark Chocolate Spread will knock your socks off. Or try Sweet William chocolate spread.

Sweet Biscuits: Most Anzac biscuits, LEDA chocolate biscuits (sometimes in the health-food section of your supermarket), Nanna's Ginger Thins or Almond Thins, McVitie's Ginger Snaps, Digestives and Hob Nobs. Woolworths/Safeway also stock Naytura 'Freefrom' including Flax Snacks, Double-Choc Biscuits (aka vegan Tim-Tams!), Golden Choc Filled Biscuits, Choc Crunch Biscuits, Coconut Rough Biscuits, Strawberry Flavour Fruit Filled Shortbread. Looking for wafers? Try Napolitanke in Chocolate Cream, Hazelnut, Nougat and Mocca varieties.

Savoury Biscuits: Try Ritz (like Jatz but vegan), Paradise make a few including Sesame & Poppy Crackers and Soy & Linseed Cracker Snacks.

Jelly: Most jellies contain gelatin (made from ground up bits of bone, skin, and other icky stuff). But there are some that aren't. Look out for Vitarium gelatine-free jelly and Macro vegan jelly.

Custard: Foster Clarke's Custard Powder is egg-free and tastes great!

Cake Mixes: Farmland Butter Cake Mix, Green's Chocolate Pantry Pack Muffins, Green's Lemon Drizzle Cake, Healtheries Simple Baking Mix.

Candy: Skittles, PEZ, Willy Wonka's Jawbreakers, and Mentos to name a few.

* While most of these products can be found at most supermarkets, some stores are still playing catch-up, and you might have to look elsewhere for these amazing foods. Try your local health-food store, or wholefoods/organic stores for anything you can't find at the supermarket. Chinese supermarkets are also known for stocking an incredible variety of vegetarian meat-alternatives. So, go explore—it's well worth the effort!

Next: Eating Out »

Give Meat the Flick!

For the Animals. For the Planet. For your Health.

Easy as Veggie Pie!