I can't say I'm the biggest fan of naming vegan products after there similar animal flesh equivalent. I believe it might be better if a direction was taken to name these products there own unique things. Possibly a spin on the core ingredient/ingredients used. I honestly believe more meat eaters will be more open to trying them also, as often faux meats are looked at as a fake like food. I'd be happy to see no more vegan chicken, beef branding etc. At the moment it might be not such a bad thing, but I hope it changes over time. Ultimately I want what is best for the animals in the end and I think this would be better.
Another example: I went to a vegan place for lunch with a couple of meat-eaters. They chose something they were intrigued by, and thennnn, the idea to them that some shavings of toasted coconut could be called bacon?? Like, why even do that. If it was just toasted coconut, fine no problem, coconut is tasty. All expectations met. But "bacon"?? Not even close.