http://www.mercyforanimals.org/wow-generation-z-creating-5-billion-vegan
According to Business Insider, researchers at Barclays have found that Generation Z is embracing veganism like no other generation has.
Born between 1995 and 2005, members of Generation Z make up a quarter of the U.S. population and are expected to account for 40 percent of all consumers by 2020. The generation’s oldest members are getting ready to graduate college, and as they grow older and start their careers and families, we can expect to really see a boom in the plant-based foods market.
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What’s more, the market research company Mintel recently found that the number of vegan products in Australia had increased by 92 percent since 2014, and Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
The growth of veganism is great news for the countless animals who suffer horribly at factory farms. Despite being just as smart and sensitive as the dogs and cats we adore at home, cows, pigs, and chickens raised and killed for food are subjected to unimaginable cruelties: extreme confinement, brutal mutilations, and violent deaths.
