David - there are people who will NEVER go veg*n. And we need to realise this. We can all pray to our God's for it to happen but it won't. I had a friend watch Earthlings, swear she would stop eating meat, she lasted a day. She now chooses to purchase free range meats. I support this move over factory farmed animals. What more can you do for these people? Force tofu down their throats? This is when people start to hate us (veg*ns) and say we are all crazy. We become as bad as the priest on the corner preaching the bible to people walking past. If the next best thing we can do for the animals is take away any cruelty then is this not a good thing? Think outside the veg*n box for a second.