The brand has now changed to "Macro Herbal Toothpaste" and is a created by the New Zealand company, progressive.
Now, I know it's not tested on animals, though, I am a bit worried about one of the ingredients. It has listed "Glycerin". (Uh-oh!).
But, hopefully, like it says on the box, it "contains plant derived oils & extracts", means that it's Vegetable Glycerin. I would like to call them, but they have already closed

.