So I work at Woolworths and, thanks to a great mind from this very forum, I'm going to approsch the manager of my store to speak about what can be done to promote free range over caged eggs, etc.
I've decided to make a short powerpoint to help illustrate my ideas, pointing out:
1. Financial gains for the company and;
2. Promotion and endorsements made for companies who have helped animal rights
I'm going to include some facts about cage eggs and the lives of animals not living in free range facilities, but I was also thinking of including the health benefits of free range vs factory farmed.
Anyway, what I'm hooping is that if you guys have any brilliant ideas of what I should include I would really appreciate your input! And if anyone would like to see the ppt and offer suggestions to the set up [I don't think my high school-powerpoint skills will cut it] that would be greatly appreciated.
You could point out that their main competitor (Coles) has already made moves on the caged-egg front?
One Animals Australia supporter had persuaded her local supermarket to put cage eggs, barn eggs, free range eggs in separate sections. And then for each section the manager of the store displayed an info card outlining what each production method meant for the chickens.
I thought that was a good idea, because many people are confused by the various labels on the eggs.
So the bottom line is: You will be promoting the consumption of animal products by pitting product A vs product B and thereby stating there is a right and wrong to exploit animals (cages wrong, 'free-range' right). This will have the affect of making people feel more comfortable about consuming such products as they are given the nod of approval from 'the animal people'. Once again it is win/win for industry, lose/lose for the animals.
Not only this, you will also be partnering with industry in order to help them sell/promote their 'kinder' products. Why not just become a PR spokesperson for them while you are it because that is the next logical step, after all?
Not only does welfarism, by its very nature, require advocates work within industry's extremely limited framework, it also requires advocates/groups/organsiations to partner with industry itself. No wonder welfarists think the only possible outcome in the long term is slightly larger cages/crates and/or slightly better treatment: they are limited by the very thing they are fighting (industry) instead of targeting the actual problem itself (demand).
Try not to use super gory photos as that will put your manager off.
Write out exactly what you're going to say on cue cards, so you don't look unprofessional with "ums" and "ahs" =]
Really focus on the factor that this is the way society is moving, more and more people are becoming informed about these issues, and wanting to support better welfare.
Try not to use the word "cruelty". Humane and inhumane will make you look more informed on the subject, looking at it in an analytical manner rather than all emotional.
Don't use fancy fonts and colours, keep it plain and simple otherwise that can distract from the points.
Stand straight, don't fiddle and make sure you take the time out to make eye contact with your manager frequently.
Oh, and organise an appointment! Don't just spring this on them or they won't look at it highly.
Good luck!
EDIT:
It's also a good idea to number the cue cards and attach them with a hole in the corner of each onto a keyring or a piece of string, so it's not the end of the world if you happen to drop them. =]
So the bottom line is: You will be promoting the consumption of animal products by pitting product A vs product B and thereby stating there is a right and wrong to exploit animals (cages wrong, 'free-range' right). This will have the affect of making people feel more comfortable about consuming such products as they are given the nod of approval from 'the animal people'. Once again it is win/win for industry, lose/lose for the animals.
Not only this, you will also be partnering with industry in order to help them sell/promote their 'kinder' products. Why not just become a PR spokesperson for them while you are it because that is the next logical step, after all?
Not only does welfarism, by its very nature, require advocates work within industry's extremely limited framework, it also requires advocates/groups/organsiations to partner with industry itself. No wonder welfarists think the only possible outcome in the long term is slightly larger cages/crates and/or slightly better treatment: they are limited by the very thing they are fighting (industry) instead of targeting the actual problem itself (demand).
I think keep it business- and revenue-focused, as they will care more about that than cruelty.
More and more consumers are educating themselves about inhumane production and demand better standards. Woolworths would be giving itself a positive image as a company that cares about these issues.
They have already started this with the Macro range of health foods, promoting healthy, natural food. Following this with animal welfare would be providing products to a changing group of consumers and giving themselves a positive image in a customer base increasingly aware of these issues.
Good luck! 
