Hi again Steve,
Firstly, as an animal protection organisation, you will never see Animals Australia endorse animal products. That is why all the products, and recipe we DO endorse, are naturally vegan. At the heart of what Animals Australia advocates to individuals, is a cruelty-free lifestyle. You'll find this link on our homepage:
www.animalsaustralia.org/take_action/compassionate_living.php
While most people in Australia aren't vegan at this point in time, or interested in veganism, or have idea why they might choose to become vegan, one thing they ARE is concerned about animal cruelty. We know that the vast majority of people are upset by animal abuse, and if given the choice, will choose to not make animals suffer.
We don't believe we can tell anyone what to do or think, but we CAN provide people with the information they need in order to align their actions with their values. This is why much of our campaign efforts on behalf of farmed animals in Australia is centered around education and public awareness initiatives. It is the reason why we have placed factory farming ads on television; it is the reason we have run national newspaper ad campaigns to alert people to the cruelty of dairy; and it is the reason why throughout the Unleashed website you will find ample reasons to choose kinder, animal-friendly, vegan alternatives for clothes, entertainment, makeup and more...
Most people do care about animals, but at the same time, most people are completely unaware that many of the day to day products people consume are products of animal cruelty. They do not have the ability to make cruelty-free choices because they do not have the information they need to do so. If we fail to realise this in our haste to change the world; if we were to judge and attack people for being raised by their parents a certain way, the most likely outcome would be that they would become defensive. This leads to a complete breakdown in communication and makes someone much less open or likely to listen or learn. They will probably also think that all animal advocates and vegans are nasty and judgemental. And if they think that, they will probably be even less likely to ever want to consider becoming vegan or make any life choices to help animals. In effect, this type of attitude does a great disservice to animals.
Instead, if we can show patience, respect, and understanding, we are much more likely to leave a positive impact. Part of that respect is acknowledging that peoples' choices are their own, and that everyone's path of understanding and action is unique. Some people naturally want to become vegan overnight after learning about the cruelty inherent in the meat, dairy and egg industries. I was one of these people. But others make different choices. Some people's transition is much, much slower. Some people, despite learning everything there is to learn, will never choose to become vegan. Some people will choose to reduce the amount of animal products they eat. Some start by refusing to purchase factory farmed products. Whatever the choice, however big or small, if it helps animals we believe it is worthy of support and encouragement while at the same time we will always point out that the best way anyone can help save animals from harm is simply not to eat them or their products. This approach has led countless thousands of people to reconsider what they eat, wear and purchase, and make kinder everyday choices for animals.
I hope this helps to explain why you will never see language like "Animals are suffering because YOU aren't vegan. YOU are the cause" on our websites, and why this type of language isn't helpful for animals, and why these types of comments are discouraged on our forum.